Read about VitaPerk's experience pitching 'smart coffee' on CNBC's Power Pitch.
Check out VitaPerk's pitch on CNBC's Power Pitch and read more about our story here.
Listen to Crain's Detroit Business publisher Mary Kramer talk to Paul W. Smith on WJR about VitaPerk (starting at 4:56).
Grace Kim, founder of Lean Girls Club, writes about how she incorporates VitaPerk into her daily routine as someone who loves coffee, leads a healthy lifestyle, and does not like taking large vitamin pills.
"A cup of coffee is already part of millions of people’s daily routine and VitaPerk utilizes that habit, adding fifteen different vitamins and minerals to a drink that many people already consider a meal replacement. Now that’s smarter than the average joe."